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In Episode 30 of the Lucentlands Podcast, join hosts Dewald Kirsten and Louise Brodie as they dive deep into the fascinating world of agricultural insurance. Their guest, Ebbe Rabie from Price Forbes Insurance, sheds light on the unique challenges faced by farmers and how innovative insurance solutions are making a significant impact on the industry.

Discover why agriculture is often referred to as a “factory without a roof” and why protecting crops is crucial for both individual farmers and the broader economy. Ebbe shares stories from his 32 years of experience in crop insurance, highlighting the stark difference between farmers who invest in insurance and those who don’t.

One of the key innovations discussed in this episode is parametric insurance. Learn how this data-driven approach is transforming the agricultural insurance landscape. Ebbe demonstrates a live example of soil moisture insurance, showing how farmers can proactively manage risk based on historical weather data and statistics. Find out how this technology is not only effective but also cost-efficient.

The conversation delves into the importance of information and data in risk assessment. Louise and Ebbe explore how readily available data, such as historical weather events and climate change forecasts, can help farmers, insurers, and even re-insurers make more informed decisions. Discover the impact of communication on the global perception of agricultural regions during adverse weather events.

Don’t miss this insightful episode that brings together the worlds of agriculture and insurance. Whether you’re a farmer looking to protect your crops, an insurance professional seeking innovative solutions, or simply curious about the complexities of insuring a vital industry, this podcast offers valuable insights that you won’t want to miss.

Tune in to Episode 30 of the Lucentlands Podcast to gain a deeper understanding of the challenges and innovations in agricultural insurance, and how these factors influence the food on your table.

Learn more about Price Forbes here:

Website: http://priceforbes.co.za/
Ebbe Rabie on LinkedIn: https://www.linkedin.com/in/ebberabie/

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