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Welcome to Episode 39 of the Lucentlands Podcast! In this episode, hosts Dewald Kirsten and Louise Brodie dive deep into the world of agriculture, specifically the grape industry, with Kenny Avery, representing Bloom Fresh. Kenny shares his remarkable 33-year journey in and around agriculture, offering insights into the intricacies of breeding companies and the recent combination of Bloom Fresh.

The conversation unfolds as they discuss the challenges and triumphs of merging two competitors and the bold goal of doubling global grape consumption in the next decade. Kenny sheds light on the complexities of the grape industry, emphasizing the importance of consistent quality and flavor diversity. From cotton candy grapes to groundbreaking antioxidant-rich varieties, Bloom Fresh is on a mission to redefine the grape-eating experience.

Learn about the surprising benefits of freezing grapes, a novel approach that captured the attention of millions on TikTok. The discussion extends to the nutritional aspects of grapes and their potential as a superfood, challenging the perception of sweetness in grapes and exploring innovative ways to integrate grapes into daily life.

Kenny’s unique perspective, from freezing grapes to the fusion of wine and table grapes, offers a fascinating journey through the grape industry’s innovations. Discover the untold stories of resilience among growers facing climate challenges and the role of disease-resistant grapes in shaping a sustainable and environmentally friendly future.

As the conversation unfolds, the hosts and Kenny explore the crucial role of communication and public speaking in the agriculture industry. Kenny shares valuable insights into the dynamics of boardrooms and the unexpected importance of small group communications. The episode concludes with a look at the future of Bloom Fresh, aiming not just to deliver grapes but to educate and excite consumers about the journey from the vineyard to the table.

Whether you’re a grape enthusiast, an agriculture aficionado, or simply curious about the complexities behind your favorite fruit, Episode 39 promises an engaging exploration into the world of grapes with Kenny Avery from Bloom Fresh.

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