Meet the Lucentlands Team
Showcasing Agriculture’s Excellence
Introduction
Lucentlands Media, Agricultural Media Experts, established in 2019 by Louise Brodie and Dewald Kirsten, is a leading provider of agricultural media services in South Africa and internationally. Our expertise spans agricultural videography, photography, content creation, and communication services, all tailored to meet the unique needs of the agricultural sector.
Dewald Kirsten
Director - Visual and Creative Media
As Director of Visual and Creative Media, Dewald is an award-winning photographer specializing in capturing breathtaking landscapes, product and technical imagery, and documentary-style content. His attention to detail and creative vision set the standard for excellence in agricultural media.
Louise Brodie
Director - Text & Content
Serving as Director of Text & Content, Louise is a seasoned photojournalist and agricultural communications expert with extensive experience in fresh produce journalism. She holds a master’s degree in journalism and has been the South African correspondent for Fruchthandel Magazine since 2004.
Agricultural Media Experts, Dewald and Louise combine their skills to deliver unparalleled quality in media production, supported by a talented team of specialists. From content planning to execution, we ensure every project exceeds expectations.
Our Team
Eben Groenewald
Video Editor
Video editor and voice-over artist with expertise in sound engineering, acting, and drumming, Eben ensures seamless visual storytelling and captivating media experiences tailored for agriculture.
Raelene van der Merwe
Content Specialist
Creative content specialist Raelene brings her skills in creative content production and agricultural communications to the team. Her first-hand knowledge of the agricultural sector is vital in creating relevant content, and her unique style of storytelling and visual design add a dynamic edge to our offerings. Her commitment to excellence ensures that every project resonates with its target audience.
Andrew Aveley
Photographer & Mpumalanga Representative
Lucentlands representative based in South Africa’s Mpumalanga province, Andrew is a seasoned photographer and drone operator with over two decades of experience. His aerial and ground-based photography enhances our ability to deliver comprehensive media solutions.
Lucentlands Achievements
At Lucentlands, excellence isn’t just a goal; it’s a way of life.Our team’s dedication and achievements have set benchmarks in agricultural media production.
Dewald Kirsten:
- Recognized for groundbreaking work in agricultural photography, Dewald’s portfolio has been featured in industry-leading publications and exhibitions.
- In 2023 and 2024, Dewald was awarded the BKB Agricultural Photographer of the Year and Agricultural Photo of the Year awards.
Team Award:
- Louise and Dewald together earned the 2024 FNB Media Communicator of the Year Award in the Digital Category for the Lucentlands Podcast.
Louise Brodie:
- A trusted voice in agricultural journalism, Louise has completed 14 publications for the fruit industry and has been pivotal in creating impactful communication strategies.
- Louise was awarded the Hortgro Izithelo Media Award for Excellence in Journalism in 2007.