Lucentlands Podcast
Bringing Agriculture to Life Through Stories and Insights
The Lucentlands Podcast is your gateway to the heart of agriculture. Hosted by industry experts Dewald Kirsten and Louise Brodie, our Agricultural podcast brings you compelling conversations with thought leaders, innovators, and professionals shaping the agricultural landscape.
Whether you’re an agri-business professional, a student, or simply passionate about farming and sustainability, the Lucentlands Podcast delivers engaging stories, expert insights, and innovative ideas designed to inform, inspire, and connect.
Our ideal audience includes professionals seeking innovative solutions, students exploring agriculture’s dynamic future, and agri-business leaders aiming to stay ahead of industry trends. We also cater to farming enthusiasts and companies looking to highlight their agricultural contributions through creative and professional storytelling.
About the Podcast
From sustainability to innovation, the Lucentlands Podcast captures the pulse of agriculture. Each episode features in-depth discussions with guests ranging from CEOs and researchers to farmers and innovators, all sharing their unique perspectives and stories. Our mission is to illuminate the incredible work happening across the agricultural sector while fostering a deeper connection between people and the land.
Highlights from Our Episodes
Listen to Our Podcast
Stay updated on the latest trends, challenges, and innovations in agriculture. With episodes covering a wide range of topics, there’s always something new to learn. Use the embedded player below to explore our episodes and listen at your convenience.
Welcome to the Lucentlands Podcast, your go-to source for all things related to agriculture. Our Agriculture podcast is dedicated to bringing you the latest news, trends, and insights on the agriculture industry from around the world.
Hosted by Dewald Kirsten and Louise Brodie, two passionate professionals with years of experience in the media production industry, the Lucentlands Agriculture Podcast is the perfect platform for anyone interested in learning about the latest developments in agriculture.
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Marco Bertolazzi, Director of Research & Development at global fresh produce brand SanLucar, for a deep and inspiring conversation about fruit innovation, global agriculture, and building a premium brand that’s reshaping how consumers experience fruit.
From his humble roots in Italy and a life-changing international horticulture degree, to managing cutting-edge varietal development across multiple continents, Marco shares his unique journey into agriculture and his passion for creating more sustainable and flavorful produce. He opens up about how SanLucar works across the globe—from breeding strategies and master grower partnerships, to the ambitious branding vision of “premium across all fruits.”
They also explore why SanLucar is investing in South Africa’s strawberry and kiwi potential, and how the company is aligning sustainability with commercial success.
🎧 Whether you're in farming, retail, branding or just love good fruit—this is a masterclass in fresh produce innovation.
Key Takeaways:
•How Marco’s international education and passion for agriculture shaped his career
•The inner workings of SanLucar’s global varietal strategy and grower partnerships
•Why strawberries are one of the most technical and versatile crops in the world
•How SanLucar plans to expand its premium fresh produce brand into retail corners globally
•The role of sustainability—economic, environmental, and social—in modern fruit production
•What brought SanLucar to explore South Africa’s production opportunities
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Also listen on your favorite podcast platform.
Why Choose the Lucentlands Podcast?
Our podcast is more than just conversations — it’s a journey into the evolving world of agriculture:
-
Expert Guests: Gain insights from some of the brightest minds and most experienced professionals in the industry.
-
Wide-Ranging Topics: From cutting-edge technology to traditional farming wisdom, we cover it all.
-
Global and Local Focus: Discover how agriculture connects us all, from South Africa to the rest of the world.
How to Engage
We’d love for you to join our growing community of listeners! Here’s how you can connect with us: