Lucentlands Podcast
Bringing Agriculture to Life Through Stories and Insights
The Lucentlands Podcast is your gateway to the heart of agriculture. Hosted by industry experts Dewald Kirsten and Louise Brodie, our Agricultural podcast brings you compelling conversations with thought leaders, innovators, and professionals shaping the agricultural landscape.
Whether you’re an agri-business professional, a student, or simply passionate about farming and sustainability, the Lucentlands Podcast delivers engaging stories, expert insights, and innovative ideas designed to inform, inspire, and connect.
Our ideal audience includes professionals seeking innovative solutions, students exploring agriculture’s dynamic future, and agri-business leaders aiming to stay ahead of industry trends. We also cater to farming enthusiasts and companies looking to highlight their agricultural contributions through creative and professional storytelling.
About the Podcast
From sustainability to innovation, the Lucentlands Podcast captures the pulse of agriculture. Each episode features in-depth discussions with guests ranging from CEOs and researchers to farmers and innovators, all sharing their unique perspectives and stories. Our mission is to illuminate the incredible work happening across the agricultural sector while fostering a deeper connection between people and the land.
Highlights from Our Episodes
Listen to Our Podcast
Stay updated on the latest trends, challenges, and innovations in agriculture. With episodes covering a wide range of topics, there’s always something new to learn. Use the embedded player below to explore our episodes and listen at your convenience.
Welcome to the Lucentlands Podcast, your go-to source for all things related to agriculture. Our Agriculture podcast is dedicated to bringing you the latest news, trends, and insights on the agriculture industry from around the world.
Hosted by Dewald Kirsten and Louise Brodie, two passionate professionals with years of experience in the media production industry, the Lucentlands Agriculture Podcast is the perfect platform for anyone interested in learning about the latest developments in agriculture.
How can agriculture reduce its reliance on synthetic chemistry without compromising crop yields, farmer profitability or global food security?
Dewald Kirsten and Louise Brodie speak to Michelle Lesur, CEO of Andermatt Madumbi, about the expanding role of biological solutions in modern farming and why successful adoption requires far more than simply replacing one product with another.
Michelle explains why biologicals and conventional crop protection should not be treated as opposing systems. Instead, farmers need an integrated approach that balances soil health, plant vitality, pest and disease management, food safety and productivity.
The conversation explores:
•The story behind Madumbi and its partnership with the Swiss-based Andermatt Group
•The difference between biocontrol products and biostimulants
•Why export-market residue requirements are accelerating biological adoption
•The importance of reliable products, technical advice and correct application
•Regulatory challenges facing biological products in South Africa and internationally
•Why Africa’s cold-chain infrastructure matters for living biological organisms
•The role of biologicals in commercial, smallholder and row-crop farming
•How AI could support pest and disease management without replacing human expertise
•Why consumers need a better understanding of what food production involves
Michelle also shares her journey from building an accounting business after a devastating farm fire to becoming CEO of a company working to change how food is produced.
As she explains, biological farming is not an overnight switch. It is a journey that must meet farmers where they are while protecting productivity and profitability.
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcast
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
Also listen on your favorite podcast platform.
Why Choose the Lucentlands Podcast?
Our podcast is more than just conversations — it’s a journey into the evolving world of agriculture:
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Expert Guests: Gain insights from some of the brightest minds and most experienced professionals in the industry.
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Wide-Ranging Topics: From cutting-edge technology to traditional farming wisdom, we cover it all.
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Global and Local Focus: Discover how agriculture connects us all, from South Africa to the rest of the world.
How to Engage
We’d love for you to join our growing community of listeners! Here’s how you can connect with us: