Lucentlands Podcast
Bringing Agriculture to Life Through Stories and Insights
The Lucentlands Podcast is your gateway to the heart of agriculture. Hosted by industry experts Dewald Kirsten and Louise Brodie, our Agricultural podcast brings you compelling conversations with thought leaders, innovators, and professionals shaping the agricultural landscape.
Whether you’re an agri-business professional, a student, or simply passionate about farming and sustainability, the Lucentlands Podcast delivers engaging stories, expert insights, and innovative ideas designed to inform, inspire, and connect.
Our ideal audience includes professionals seeking innovative solutions, students exploring agriculture’s dynamic future, and agri-business leaders aiming to stay ahead of industry trends. We also cater to farming enthusiasts and companies looking to highlight their agricultural contributions through creative and professional storytelling.
About the Podcast
From sustainability to innovation, the Lucentlands Podcast captures the pulse of agriculture. Each episode features in-depth discussions with guests ranging from CEOs and researchers to farmers and innovators, all sharing their unique perspectives and stories. Our mission is to illuminate the incredible work happening across the agricultural sector while fostering a deeper connection between people and the land.
Highlights from Our Episodes
Listen to Our Podcast
Stay updated on the latest trends, challenges, and innovations in agriculture. With episodes covering a wide range of topics, there’s always something new to learn. Use the embedded player below to explore our episodes and listen at your convenience.
Welcome to the Lucentlands Podcast, your go-to source for all things related to agriculture. Our Agriculture podcast is dedicated to bringing you the latest news, trends, and insights on the agriculture industry from around the world.
Hosted by Dewald Kirsten and Louise Brodie, two passionate professionals with years of experience in the media production industry, the Lucentlands Agriculture Podcast is the perfect platform for anyone interested in learning about the latest developments in agriculture.
In Episode 76 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie welcome Justin Chadwick, outgoing CEO of the Citrus Growers' Association (CGA), and Dr. Boitshoko Ntshabele, incoming CEO of CGA.
This episode provides insight into the leadership transition at CGA, the ongoing global trade challenges facing the citrus industry, and what lies ahead for citrus growers in South Africa. With logistics delays, market access disputes, and the WTO case against the EU, the citrus sector is facing a defining moment. Justin and Dr. Boitshoko discuss strategies to navigate these challenges, expand exports, and sustain growth under Vision 260.
Key Topics Covered:
•Leadership transition at CGA and what it means for the industry
•South Africa’s WTO trade dispute with the EU and its impact on citrus exports
•The growing challenges of logistics bottlenecks and port inefficiencies
•Market expansion into the United States, India, and Vietnam
•Vision 260 and the plan to increase citrus production and exports
Key Takeaways:
•The citrus industry is experiencing record growth, but logistics and infrastructure must improve
•Trade agreements and market access negotiations will determine future export success
•The WTO case against the EU is South Africa’s first trade dispute at this level and could set a global precedent
•Private sector involvement in port operations is essential for efficient citrus exports
This episode is essential listening for those in agriculture, exports, and international trade, offering expert insights into one of South Africa’s most significant industries.
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
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Why Choose the Lucentlands Podcast?
Our podcast is more than just conversations — it’s a journey into the evolving world of agriculture:
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Expert Guests: Gain insights from some of the brightest minds and most experienced professionals in the industry.
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Wide-Ranging Topics: From cutting-edge technology to traditional farming wisdom, we cover it all.
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Global and Local Focus: Discover how agriculture connects us all, from South Africa to the rest of the world.
How to Engage
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