Fruit variety development must work across the entire value chain. Gerrit Genis of Sun World International explains how breeding, licensing and market insight shape future fruit categories.
Why Fruit Breeding Has to Look Beyond the Orchard
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Louise Brodie
Posts by Louise
Summer Star Ruby: South African Grapefruit promotion launched in the German Market
In a bold step to reinvigorate global grapefruit consumption, South Africa’s grapefruit growers, together with the Citrus Growers’ Association of Southern Africa (CGA), have launched the Summer Star Ruby campaign, with Germany chosen as the first market for rollout.
South Africa leads world Macadamia production
Over the past decade, South Africa has become a powerhouse as country has been officially recognised as the world’s largest producer of macadamias, and the 2024 recovery on returns for macadamias after a two-year slump is further fuelling expansion.