In a bold step to reinvigorate global grapefruit consumption, South Africa’s grapefruit growers, together with the Citrus Growers’ Association of Southern Africa (CGA), have launched the Summer Star Ruby campaign, with Germany chosen as the first market for rollout.
Over the past decade, South Africa has become a powerhouse as country has been officially recognised as the world’s largest producer of macadamias, and the 2024 recovery on returns for macadamias after a two-year slump is further fuelling expansion.
South Africa has firmly established itself as a frontrunner producer of Pink Lady® apples in the Southern Hemisphere. With an annual output of approximately 5 million cartons, the country is a major player from the Southern Hemisphere, competing with Chile, New Zealand, and Australia for Northern Hemisphere markets.
South Africa’s citrus industry is one of the world’s leading players in global fruit exports. As the second-largest exporter of fresh citrus globally, after Spain, South Africa ships fruit to over 100 countries.
In an ongoing quest to develop and expand export markets, South Africa is strategically focusing on the Indian market, as this market has over one billion people and a rising demand for high-quality fresh produce.
Fruit South Africa (FSA), the umbrella body for the country’s fruit industry, has marked a new chapter with key leadership appointments and a strengthened commitment to industry-wide collaboration.